eCommerce Marketing Strategy: A Step by Step Guide for 2024
The eCommerce industry has seen a dramatic boom in recent years, and there is no end in sight to the heights of which online sales may skyrocket. Just look at the rock solid eCommerce stats projecting...
View ArticleBlack Friday Strategies for Retailers: Best Practices & Ideas (List)
Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries...
View ArticleCOVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis
The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of...
View ArticleNew Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer
New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this...
View ArticleThe 30 Best Black Friday Campaigns of All Time (2024 Update)
Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the...
View ArticleHow Videos Can Improve Customer Experience in Retail
Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get...
View ArticleBuilding a 360° Christmas marketing strategy in retail
Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas...
View ArticleALDI’s marketing strategy: The key growth ingredients of the FMCG titan
A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to...
View ArticleFMCG Marketing Strategies to Increase YOY Revenue
With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company...
View ArticleScrewfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools &...
Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom. In 1999, the...
View ArticleSUPERDRY Case Study: The Marketing Strategy Behind One of the Top UK Clothing...
SUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design fused...
View ArticleArgos Marketing Strategy: How the UK Catalog Retailer Nailed Omnichannel
Founded in 1972, Argos is a UK catalog retailer serving the United Kingdom and Ireland through multiple shopping channels. In its 50-year history, the store has undergone many changes and now serves as...
View ArticleTommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a...
Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s...
View ArticleThe Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop...
View ArticleAnalyzing Lidl’s Marketing Strategy: How the Discount Supermarket Leader Scaled
The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for...
View ArticleThe Rise of Sustainable Retail: How Brands Can Embrace Eco-Friendly Practices
Discover how brands can embrace eco-friendly practices and thrive in sustainable retail. Learn the challenges & solutions for sustainable retail here! The post The Rise of Sustainable Retail: How...
View ArticleDrip Marketing for Retailers: The Art of Nurturing Leads and Maximizing...
Discover the power of drip marketing, how to nurture leads and boost customer engagement. Explore how drip marketing is used by big retail brands here! The post Drip Marketing for Retailers: The Art...
View ArticleMacy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled
Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s...
View ArticleTemu Marketing Strategy: A Case Study of the Trending eCommerce Star
Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their search history. Founded in 2022, the Boston-based company has garnered 50...
View ArticleBest Buy Marketing Strategy: Becoming the Largest US Consumer Electronics...
Best Buy isn’t just a consumer electronics giant; it’s a data-driven retail leader. Beyond the iconic blue and yellow stores, their success hinges on a sophisticated marketing strategy fueled by...
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